Content Marketing क्या है और इसके प्रकार

किसी भी व्यक्ति या कंपनी को अपने मार्केटिंग उद्देश्यों को पूरा करने के लिए कंटेंट मार्केटिंग की जरुरत पड़ती है.

“कंटेंट मार्केटिंग एक ऐसी मार्केटिंग तकनीक है जिसमें विजिटर को आकर्षित करने के लिए बिज़नस या व्यक्ति उपयोगी कंटेंट नियमित रूप से विभिन्न माध्यमों से distribute करते हैं.”

कंटेंट मार्केटिंग के द्वारा आप अपने बिज़नस के लिए नए ग्राहक Find कर सकते हैं तथा अपने पुराने कस्टमर को अपने साथ बनाये रख सकते हैं.

कंटेंट कई फॉर्म में हो सकता है जैसे टेक्स्ट, ऑडियो, विडियो, इमेज, वॉयस आदि. कंटेंट मार्केटिंग के कुछ प्रमुख प्रकार इस तरह से हैं -

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Blogging एक टेक्स्ट आधारित कंटेंट है जिसे आप WordPress या Blogger जैसे CMS पर ब्लॉग बना सकते हैं और वहाँ टेक्स्ट के फॉर्म में कंटेंट पब्लिश कर सकते हैं.

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Video कंटेंट को आप YouTube चैनल के द्वारा डिलीवर कर सकते हैं. विडियो कंटेंट आज के समय में बहुत powerful है

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Podcast के द्वारा आप अपने कंटेंट को Voice Form जैसे कि FM के द्वारा अपने लक्षित ऑडियंस तक पहुंचा सकते हैं.

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Infographic एक प्रकार की इमेज होती है जिसमें कुछ इनफार्मेशन या डेटा एक इमेज के Form में होता है. आप सोशल मीडिया में इस प्रकार के कंटेंट को डिलीवर कर सकते हैं.

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Email भी कंटेंट का ही एक प्रकार है, इसमें Valuable Content को बल्क में एक साथ कई लोगों को ईमेल के द्वारा भेजा जाता है.

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eBook में भी कंटेंट टेक्स्ट फॉर्म में रहता है, जिसमें हम ऐसे कंटेंट विजिटर को देते हैं जिसे पढ़कर वह हमारे प्रोडक्ट को ख़रीदे

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यदि आप कंटेंट मार्केटिंग को अच्छे प्रकार से समझना चाहते हैं तो नीचे दिए गए Read More के बटन पर क्लिक करके आर्टिकल को पढ़ सकते हैं.

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किसी भी व्यक्ति या कंपनी को अपने मार्केटिंग उद्देश्यों को पूरा करने के लिए कंटेंट मार्केटिंग की जरुरत पड़ती है.

Blogging

Video कंटेंट को आप YouTube चैनल के द्वारा डिलीवर कर सकते हैं. विडियो कंटेंट आज के समय में बहुत powerful है

Video

Podcast के द्वारा आप अपने कंटेंट को Voice Form जैसे कि FM के द्वारा अपने लक्षित ऑडियंस तक पहुंचा सकते हैं.

Podcast

Infographic

Email भी कंटेंट का ही एक प्रकार है, इसमें Valuable Content को बल्क में एक साथ कई लोगों को ईमेल के द्वारा भेजा जाता है.

email

eBook

Read More