Technical SEO

Technical SEO की पूरी Checklist आगे स्टोरी में है. इनके आधार पर आप वेबसाइट का Technical SEO कर सकते हैं.

एक Top Level डोमेन खरीदें और डोमेन www के साथ भी और बिना www के भी एक्सेस किया जाना चाहिए.

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अपनी वेबसाइट में SSL Certificate इनस्टॉल करें, यह यूजर को Allow करता है कि वेबसाइट को सुरक्षित तरीके से एक्सेस कर सके.

[{"selector":"#anim-646709d0-3a97-4709-b596-7990da5d0eea","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14c5813f-b50e-4b0c-9bf9-9b6b000e8a37","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 60.98627%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98af3590-f52c-49d1-b66f-ca0b361384ff","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2556eb2-543b-4444-a471-425f71426c8e","keyframes":{"transform":["translate3d(0px, 135.78507%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट के लिए XML साईटमैप बनायें, यह क्रॉलर के लिए वेबसाइट का एक मैप बना देता है, जिससे क्रॉलर वेबसाइट को आसानी से क्रॉल कर सकते हैं.

[{"selector":"#anim-336e69a8-1311-472e-8f8b-63091e203de9","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38c281fc-5e05-44c7-868d-651b10876a6a","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 62.95256%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d066fe6b-e21d-4b59-9692-04b78640e503","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd8e7b76-5933-46da-bcab-63159d77cad7","keyframes":{"transform":["translate3d(0px, 122.09352%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Robots.txt फ़ाइल बनायें और उन वेबपेजों को Index करने से रोकें जिन्हें आप Index नहीं करवाना चाहते हैं.

[{"selector":"#anim-52a8c90e-4e02-4204-bffd-9b54bf041c93","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7644f695-f43a-493f-9ab9-6e41059bfb65","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 55.22784%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b5baa15-d225-4e2e-964c-1bc5e0acd27b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af8b8646-96c0-4f11-b905-f4c96e317be0","keyframes":{"transform":["translate3d(0px, 119.35315%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट को फ़ास्ट लोडिंग बनायें, क्योंकि एक ख़राब स्पीड वाले वेबसाइट पर यूजर अधिक देर तक नहीं रुकते हैं.

[{"selector":"#anim-b437947a-d62d-47d4-9edd-28f1770005c6","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cab5f46b-98f2-482f-a807-e9302da753ae","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 57.89638%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5fdc9cc-e546-44a9-9494-64ca3e59af81","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d572e31-5a49-416c-9a85-48680abd2e24","keyframes":{"transform":["translate3d(0px, 126.39542%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

आज के समय में अधिकतर लोग मोबाइल से इन्टरनेट एक्सेस करते हैं इसलिए वेबसाइट का मोबाइल फ्रेंडली होना आवश्यक है

[{"selector":"#anim-23c5de99-5bb0-4908-967a-98f39d8ead85","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-649cb656-04da-4a03-9378-dee8a5c06c73","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 57.89638%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7969dfe2-099f-44f9-87b9-5760f9a96c24","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b3b4488-b2c3-45af-a735-484a96bda4eb","keyframes":{"transform":["translate3d(0px, 126.39542%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट में जितनी भी ब्रोकन लिंक हैं, उन्हें Relevant वेबपेज पर Redirect करें. और 404 के error से बचें.

[{"selector":"#anim-fb94dd88-e9c3-404a-8305-079d4be1f251","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99427428-d72f-417c-a5ec-5c459d48678f","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 57.61548%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfe609bb-0fc1-4243-94d1-bed88359ae2c","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a808ddb-d8eb-408d-a8eb-7f1a49496c17","keyframes":{"transform":["translate3d(0px, 127.33437%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

अगर आपकी वेबसाइट का स्पैम स्कोर बढ़ गया है तो Google Disavow Tool के द्वारा Spamy लिंक को Disavow करके स्पैम स्कोर कम करें.

[{"selector":"#anim-ec3fbfc4-e745-494b-86cb-d8ba5b68f634","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b150255c-30fe-4967-91b6-cbe40ac4e1fc","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 62.39076%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b45cda9-4bfb-4052-97b8-c2b1a1a1b66f","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20edf40c-59ef-4165-8c95-2917e9c1d41a","keyframes":{"transform":["translate3d(0px, 117.84641%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट में Canonical URL बनायें जिससे वेबसाइट में Canonical issue या डुप्लीकेट कंटेंट की Problem नहीं आये.

[{"selector":"#anim-b6b99248-923a-48fc-8e46-47b204ba7bfe","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19822448-612b-4f0a-b007-29964e69dac3","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 62.39076%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-310a211e-2f85-4176-a99e-310df22ba2f2","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce69458d-120f-43ed-8ebb-603a63eaa7ef","keyframes":{"transform":["translate3d(0px, 139.07147%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

गूगल सर्च कंसोल को Check करें, और इसमें आने वाली सभी Problem को Fix करें.

[{"selector":"#anim-41e99c01-be09-45fa-b388-cd80c7071637","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c322e8d-cea3-464a-b0d1-498b1d08973f","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 53.96379%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fcf3a55-992f-42f9-911a-23c0e9e3f6b8","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa7110e6-139f-49ab-945a-9000b71c2ffd","keyframes":{"transform":["translate3d(0px, 173.56634%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट में Schema Markup का इस्तेमाल करें. यह एक माइक्रो डेटा होता है जो सर्च इंजन को पूरे वेबपेज की इनफार्मेशन देता है.

[{"selector":"#anim-57c16387-bbeb-48f7-b9a3-56217a1af6b1","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81f4b84d-6faf-45b2-b35f-327b24292b54","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 58.59863%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70bc064d-3d4c-4d44-a997-4b8d04a41ea3","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5341045b-eeed-45a6-8898-4484cf98702e","keyframes":{"transform":["translate3d(0px, 127.80385%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट Crawlable होनी चाहिए, क्योंकि क्रॉलर के पास हर एक वेबसाइट के लिए Crawl Budget होता है, जिसके अन्दर उसे वेबसाइट को क्रॉल करना पड़ता है.

[{"selector":"#anim-a46add63-b7c4-4569-a42d-7ccaee3475f7","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19c0c59a-e96d-454b-b38f-4247cee4263f","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 64.35705%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc498b18-6f7e-4c63-947f-b9c5aa5ed838","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e86c2079-1134-4b4d-bdf7-e1fe0b099dd1","keyframes":{"transform":["translate3d(0px, 117.07422%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

वेबसाइट का Layout Simple रखें, ज्यादा चमक - धमक के चक्कर में User experience ख़राब होता है.

[{"selector":"#anim-e7c43ab7-d69f-4be9-ba91-d04670091f0d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d43e12c7-b052-467b-b6ab-00fe92cb6f83","keyframes":{"transform":["rotate(-298deg) translate3d(0px, 55.64919%, 0) rotate(298deg)","rotate(-298deg) translate3d(0px, 0px, 0) rotate(298deg)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-800cfe4e-3719-4e72-afa4-3951a5d42a91","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-687d23f0-5404-433e-9b5f-263fd2b3d14e","keyframes":{"transform":["translate3d(0px, 155.48940%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

इस Checklist को Follow करके आप अपनी वेबसाइट का Technical SEO कर सकते हैं. इन सभी Point के बारे में विस्तार से पढने के लिए नीचे Click Here के बटन पर क्लिक करें.

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Technical SEO

किसी वेबसाइट को सर्च इंजन में रैंक करवाने के लिए तकनीकी रूप से जो भी Improvement की जाती है उसे Technical SEO कहते हैं.

Technical SEO की पूरी Checklist आगे स्टोरी में है. इनके आधार पर आप वेबसाइट का Technical SEO कर सकते हैं.

Technical SEO Checklist

एक Top Level डोमेन खरीदें और डोमेन www के साथ भी और बिना www के भी एक्सेस किया जाना चाहिए.

Domain Name

अपनी वेबसाइट में SSL Certificate इनस्टॉल करें, यह यूजर को Allow करता है कि वेबसाइट को सुरक्षित तरीके से एक्सेस कर सके.

SSL Certificate

XML Sitemap

Robots.txt फ़ाइल बनायें और उन वेबपेजों को Index करने से रोकें जिन्हें आप Index नहीं करवाना चाहते हैं.

Robots.txt File

वेबसाइट को फ़ास्ट लोडिंग बनायें, क्योंकि एक ख़राब स्पीड वाले वेबसाइट पर यूजर अधिक देर तक नहीं रुकते हैं.

Website Speed

आज के समय में अधिकतर लोग मोबाइल से इन्टरनेट एक्सेस करते हैं इसलिए वेबसाइट का मोबाइल फ्रेंडली होना आवश्यक है

Mobile Friendly

वेबसाइट में जितनी भी ब्रोकन लिंक हैं, उन्हें Relevant वेबपेज पर Redirect करें. और 404 के error से बचें.

Fix Broken Link

अगर आपकी वेबसाइट का स्पैम स्कोर बढ़ गया है तो Google Disavow Tool के द्वारा Spamy लिंक को Disavow करके स्पैम स्कोर कम करें.

Reduce Spam Score

वेबसाइट में Canonical URL बनायें जिससे वेबसाइट में Canonical issue या डुप्लीकेट कंटेंट की Problem नहीं आये.

Canonical URL

गूगल सर्च कंसोल को Check करें, और इसमें आने वाली सभी Problem को Fix करें.

Check Google Search Console

वेबसाइट में Schema Markup का इस्तेमाल करें. यह एक माइक्रो डेटा होता है जो सर्च इंजन को पूरे वेबपेज की इनफार्मेशन देता है.

Schema Markup

Website Should be Crawlable

वेबसाइट का Layout Simple रखें, ज्यादा चमक - धमक के चक्कर में User experience ख़राब होता है.

Easy Layout

Click Here